New strong branding of the WIKOTOOL GROUP
Since October 2021, the WIKOTOOL GROUP has been operating on the market with a new external image. The new group logo with the slogan "Beyond High Performance", an impressive corporate video and the state-of-the-art group website www.wikotool.group are all intended to clearly demonstrate the size, capabilities and international competence of the WIKOTOOL GROUP, with particular emphasis on the close cooperation within the group of companies.
11 strong companies – 2 business areas – 1 group
The WIKOTOOL GROUP consists of 11 companies in 8 locations. This also includes 3 companies based abroad in France, Poland and Russia. The business areas of the group include the production of commercial kitchen and baking technology as well as metal and tool construction for industry.
|Commercial kitchen and baking technology business area||Location|
|ascobloc Gastro-Gerätebau GmbH||Dresden|
|DEBAG Deutsche Backofenbau GmbH||Bautzen & Königsbrück|
|PRO ASCOBLOC Sp. z o.o.||Syców (Polen)|
|ascobloc-DEBAG France SAS||Metz (Frankreich)|
|OOO ascobloc-DEBAG RUS||Moskau (Russland)|
|Metal and tool construction for industry business area||Location|
|LFT Metall GmbH||Dresden|
|WEBACO Werkzeugbau GmbH||Dresden|
|Albert Vogelsang GmbH & Co. KG||Marienheide|
|Voß Metallbearbeitung GmbH||Remscheid|
|Königsbrücker Ausbildungsstätte gGmbH||Königsbrück|
Customers benefit from the synergies of the Group
The new branding of the WIKOTOOL GROUP marks the beginning of a new era in which the competences of the various operating companies and the close cooperation within the group of companies are communicated more strongly to external audiences.
One of many advantages from which customers also benefit is the use of a common ERP system within the Group. This allows the resources of the individual companies to be optimally coordinated and business processes to be optimised. Further benefits are the comprehensive expertise, large production capacities and the wide range of state-of-the-art production technology within the group of companies.
New slogan underlines the commitment to top performance
The new slogan of the WIKOTOOL GROUP, "Beyond High Performance", is intended to convey to external audiences the idea of its pooled expertise from 11 companies. “With the combined expertise of the individual companies, state-of-the-art technology and more than 100 years of experience, we offer top performance to our customers – and sometimes we even go one step further”, said Johannes Wilhelm, shareholder of the WIKOTOOL GROUP, explaining the meaning of the new slogan.
With more than 800 employees and an annual turnover of more than 100 million euros, the WIKOTOOL GROUP is one of the leading suppliers worldwide in the market for manufacturers of commercial kitchen and baking technology.
“The magnitude of this was previously completely invisible to most of our customers. That’s why we decided to make the collective approach, which we already follow internally, also significantly more visible externally – with our new strong branding of the WIKOTOOL GROUP”, explained Wilhelm.